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Strategic Creative Direction for the Local Church

Every service Throughline offers is built around one goal: helping your church communicate its mission with the clarity and excellence it deserves.

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Every church is in a different season.
Every engagement starts where you are.

Some churches need to start from scratch, building a brand foundation they've never had. Others have a team but lack direction. Others are ready to go deep with a long-term creative partner. Throughline has a service designed for each of those starting points. 

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Every engagement, regardless of tier, begins with a free 30-minute discovery call. Not a pitch. A real conversation to make sure we're the right fit before either of us commits to anything.

"We know we need help, but we don't know where to start."


That's the most common thing I hear from church leaders. The Brand Clarity Intensive is designed for that exact moment. In one focused engagement, we build the strategic foundation your communications have needed all along.

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What's included:

  • Deep-dive brand audit of your current visual identity, messaging, and digital presence

  • 3-hour strategy session with church leadership (virtual or in-person)

  • Written Messaging Framework — mission, vision, audience, brand voice, and key messages your whole team can use

  • Visual Direction Brief — color, typography, and imagery guidance for staff and volunteers

  • 30-day follow-up call to review implementation and answer questions
     

One-time engagement. Results in hand within 2 weeks of your session.

 

You'll leave with more clarity about your church's brand than you've ever had — and a document your team can actually use.

"We are needing help with a specific project"

 

Sometimes you don't need an ongoing partner — you need one specific thing done well. Project-based engagements are scoped, time-bound, and focused on a single deliverable.

 

Available Projects:

  • Sermon Series Brand Package — Full creative strategy and direction for a single series: title, theme, messaging, visual direction brief

  • Communication Campaign Strategy — 6–8 week communication plan with creative direction for a specific initiative, launch, or season

  • Communications Audit — Written assessment of all current communications with prioritized, actionable recommendations

  • Website Strategy Brief — Site architecture, copy framework, CTA strategy, and UX direction (not design execution)

  • Design work - Sermon Series, Event specific graphics, branding graphics, etc.

  • Production Training, consulting and installation

 

All project engagements begin with a free discovery call to scope the work accurately. Final price is confirmed before any work begins, no surprises.

"We need someone at the table who can actually lead our creative direction."

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This isn't a vendor relationship. It's a partnership. I learn your church deeply. I know your language, your season, and your goals. And I show up every month with direction, energy, and strategy that moves things forward.

 

What's included:

  • Monthly 90-minute strategy session with church leadership

  • Weekly async check-in — priorities, approvals, direction

  • Full creative direction for all major communications (sermon series branding, campaigns, seasonal content, key announcements)

  • Staff and volunteer brand training — up to 2 sessions per year

  • Quarterly Brand Health Report — what's working, what's not, and what's next

  • Priority access — 24-hour async response window

  • Annual brand review and creative roadmap for the year ahead

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A full-time Creative Director costs $65,000–$95,000/year in salary alone. The Brand Partnership gives your church senior-level creative leadership — at less than the cost of a part-time hire, with none of the management overhead.

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Brand Clarity Intensive
The foundation your church's communications have been missing

Project-Based Engagements

A specific deliverable for a specific need.

Brand Partnership

Your Fractional Creative Director — without the full-time overhead.

"We have someone doing our communications, they just need someone to tell them what to do."

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You don't have a staffing problem. You have a strategy problem. Creative Coaching gives your internal team — staff or volunteers — the senior direction they're missing, without the cost of a full-time hire.

 

What's included:

  • 2 × 60-minute strategy and coaching sessions per month

  • Async creative review — up to 4 items per month (graphics, copy, web pages, social posts, etc.)

  • 48-hour async response window via email

  • Monthly Priorities Document — a clear, written guide to what your team should focus on this month and why

  • Access to Throughline's resource library — templates, guides, and brand frameworks

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A 3-month minimum commitment ensures we have enough time to see real results — not just scratch the surface.

Creative Coaching

Strategic direction for churches with a team that needs guidance.

FAQ

Not sure which service is right for you?

That's exactly what the free discovery call is for.

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